Hyundai has made a bold move by retiring the sky blue colour scheme that was used at the beginning of the season and introducing a completely new look for their WRC team. The new livery pays tribute to 10 years of Hyundai’s high-performance ‘N’ road car brand, showcasing vibrant orange, white, and blue colors. This change in livery coincides with a larger campaign celebrating Hyundai N’s decade-long presence in the WRC.
The new livery is set to make its debut at Rally Sweden, the second round of the WRC season. This event will mark Esapekka Lappi’s first start of the season, driving the third i20 N alongside full-time drivers Thierry Neuville and Ott Tanak. The decision to introduce the new livery at such a prestigious event demonstrates Hyundai’s commitment to staying competitive in the WRC.
Hyundai team principal Cyril Abiteboul expressed the significance of the new livery, stating that it was designed to honor the close partnership between Hyundai Motorsport and Hyundai N. The livery serves as a tribute to the 10-year journey of Hyundai N in the world of rallying. The successful start to the season at Monte Carlo, where Neuville secured victory, was a pivotal moment that inspired the creation of this new design.
Till Wartenberg, Vice President of N Brand and Motorsport, highlighted the importance of integrating the N Brand logo prominently in the WRC livery. The connection between Hyundai’s high-performance cars and their motorsport endeavors has been strengthening over the years, culminating in this new look for the WRC team. By featuring the N Brand logo prominently, Hyundai aims to emphasize the link between their rally machinery and their road cars.
The decision to revamp the livery for the WRC season signifies Hyundai’s commitment to innovation and evolution in the world of motorsport. As the season progresses, fans and colleagues alike will have the opportunity to associate this new livery with Hyundai’s legacy in rallying. The intricate design of the livery serves as a testament to Hyundai’s dedication to performance and excellence in the WRC.