The highly anticipated boxing match between Anthony Joshua and Daniel Dubois on September 21st is set to be broadcast on pay-per-view for $19.99 in the United States. This price point is considerably lower than the usual cost of PPV events, making it more accessible to American fans. The event is generating a lot of buzz, not just for the fight itself, but for the implications of the lower price on the boxing industry as a whole.
Turki Alalshikh, the General Entertainment Authority for Saudi Arabia, has been instrumental in promoting the sport of boxing and making it more accessible to fans. By offering the Joshua-Dubois fight at a reasonable price, he is aiming to combat illegal live streams and increase the fanbase for the sport. Alalshikh’s efforts to bring major boxing events to Saudi Arabia, such as the upcoming rematch between Tyson Fury and Oleksandr Usyk, indicate his commitment to transforming the boxing landscape.
The reduced price of the Joshua-Dubois PPV event raises questions about the future of pay-per-view pricing in boxing. If Alalshikh’s strategy proves successful in attracting more viewers and reducing illegal streams, other promoters and organizations, such as the UFC, may need to adjust their pricing models. Lowering the cost of PPV events could lead to a shift in the industry towards more affordable options for fans and an increased emphasis on quality matchmaking.
One of the main challenges facing boxing is the high cost of pay-per-view events, which can limit the sport’s reach and audience. By offering major fights at a lower price point, promoters like Alalshikh have the opportunity to expand the fanbase and generate more interest in boxing. Additionally, by prioritizing quality matchups and making them more accessible to viewers, there is the potential to elevate the sport and showcase the best talents in the ring.
The impact of lower pay-per-view prices on boxing could be significant in terms of increasing viewership, reducing illegal streaming, and reshaping the industry as a whole. Turki Alalshikh’s efforts to make high-profile fights more affordable are a step in the right direction towards making boxing more accessible and appealing to a wider audience. As the sport continues to evolve, the role of pricing and accessibility will play a crucial role in shaping its future.