NBA superstar Kevin Durant has made a significant move by becoming a minority shareholder of the three-time defending Ligue 1 champions, Paris Saint-Germain. The French club announced this groundbreaking news on Wednesday, revealing that Durant has invested a substantial amount of his own money to join PSG. This investment was made through Arctos Sports Partners, an American investment fund that acquired a 12.5% stake in PSG back in 2023. The club is currently valued at an impressive $4.6 billion.
Durant’s arrival at PSG comes with a specific goal in mind – to enhance the PSG brand’s presence in the United States, particularly in terms of marketing and sponsorship. This strategic move aligns perfectly with the upcoming 2025 Club World Cup and the 2026 World Cup, both of which will be hosted in America over the next two summers. As a big soccer fan and part-owner of the MLS side Philadelphia Union, Durant’s investment in PSG signifies his commitment to the growth and success of the club.
Despite playing for the Phoenix Suns in the NBA, Durant’s interest in soccer and his friendship with PSG president Nasser Al Khelaifi have led him to this significant investment. Having visited the Paris training ground and Parc des Princes stadium on multiple occasions prior to becoming a shareholder, Durant already has a strong connection to the club. His recent interactions with PSG players and coaching staff further demonstrate his genuine interest in being part of the PSG family.
According to sources, Durant is tremendously excited about his involvement with PSG and is fully committed to his investment in the club. His passion for soccer, combined with his business acumen, will undoubtedly contribute to PSG’s growing presence in the U.S. market. As Durant continues to excel in his NBA career and expand his investments in the sports industry, his partnership with PSG marks a significant milestone in his journey as a sports entrepreneur.
Kevin Durant’s decision to become a minority shareholder of Paris Saint-Germain signifies a new chapter in both his career and the future of the French club. With a focus on enhancing PSG’s brand internationally, especially in the U.S., Durant’s investment is poised to bring about exciting opportunities for both parties. As the 2025 Club World Cup and the 2026 World Cup draw nearer, Durant’s role in PSG’s growth strategy is bound to make a lasting impact on the world of soccer.